Coca-Cola announced on Friday that it would buy British coffee-shop chain Costa Coffee for $5.1 billion.; Analysts say the move is likely to have a major impact on Starbucks, especially as it BUSINESS AND MANAGEMENT 4 References Bowman, C. (1997). Bowman’s Strategy Clock.Free Management Books. Retrieved 19 February 2020, from - clock/. Hanbary, M. (2018). Coca-Cola just bought a massive coffee chain for $5.1 billion. Coca-Cola Co. agreed to buy the U.K. chain Costa Coffee for 3.9 billion pounds ($5.1 billion) to gain a global brand to expand in hot drinks. Georgia Coffee is not only popular in the U.S., it's Japan's leading coffee brand, according to Coca-Cola's website, "offering quality, canned coffee since 1975." Products: Classic Original, Deep In 2010 they acquired ‘Coffee Heaven’, which had a strong presence in central and eastern Europe, for £36m adding another 79 stores. By the end of 2010 the company had overtaken Starbucks in the UK, taking 37.6% of the market share based on turnover. In 2018, Coca-Cola bought Costa from Whitebread for £3.9bn. November 19, 2022 by Linda. In September 2019, The Coca-Cola Company announced that it had agreed to acquire Costa Coffee from Whitbread for £3.9 billion (US$5.1 billion). The deal, which is subject to shareholder and regulatory approval, is expected to close by early 2019. If approved, Coca-Cola will become the world’s largest coffee company. Coca-Cola to buy Costa Coffee chain from Whitbread for £3.9bn. - Briefly outline the reasons why Coca-Cola, a fizzy drinks maker, would seek to acquire Costa Coffee. - Distinguish between the When Coca-Cola bought the company from Whitbread PLC for £3.9bn, this also included coffee vending operations, at-home formats and self-serve Costa Express machines. While the aim of the acquisition was to develop a ‘scalable coffee platform’ across multiple formats and channels, the base of the business remains on the on-trade. jEqQGO.